Ginsters Press Articles
Grocer - Levi roots: still music to the ears of its branded partners: from Dragons' Den to a [pounds sterling]30m food and drink empire, Levi Roots' Reggae Reggae brand keeps on expanding. But is it overextending itself? Vince Bamford reports
Posted by admin / Under Ginsters
October 29, 2011 --
It's been four years since Levi Roots first told consumers to 'put some music in your food'--and the explosive growth of his Reggae Reggae...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - All-day Bara breakfast from Ginsters
Posted by admin / Under Ginsters
July 9, 2011 --
Ginsters is extending its Cornish Bara range with an all-day breakfast version.
The original three-strong line-up of bar as was...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Ginsters turns focus to blokes as record ad campaign starts
Posted by admin / Under Ginsters
February 5, 2011 --
Ginsters is ditching its foodie pretensions and overtly targeting men in its latest ad in a bid to reverse declining sales.
In the...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Ginsters targets the picnic season with a raft of NPD
Posted by admin / Under Ginsters
May 1, 2010 --
Ginsters has set out its stall to reinvigorate the savoury pies and snacks fixture with a raft of NPD--including its first foray into...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Ginsters pork pie
Posted by admin / Under Ginsters
November 28, 2009 --
[ILLUSTRATION OMITTED]
Launched: May 2009
Ginsters billed itself as the saviour of the declining pork pie category when it...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Peter's premier slice
Posted by admin / Under Ginsters
November 28, 2009 --
Launched: October 2009
Welsh pie specialist Peter's targeted younger consumers when it locked horns with Ginsters and Wall's with its...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Half price is promotion of choice
Posted by admin / Under Ginsters
November 28, 2009 --
[ILLUSTRATION OMITTED]
The most noticeable change in pie promotions this year was in the promotional mechanic used. Bogof offers...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Ginsters puts 1.6M [pounds sterling] into its ads
Posted by admin / Under Ginsters
November 28, 2009 --
[ILLUSTRATION OMITTED]
Ginsters managed to single-handedly increase the pie and meat snacks category's ad spend this year.
...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - The human angle
Posted by admin / Under Ginsters
October 17, 2009 --
Name: Roy Hanley
Job title: Production director
Company name: Ginsters
Sales 250m [pounds sterling] at rsp
...
Published on Friday 3rd of February 2012 11:46:58 PM
Grocer - Rustlers hot subs
Posted by admin / Under Ginsters
October 3, 2009 --
[ILLUSTRATION OMITTED]
Company: Kepak Group
Rsp: 1.99 [pounds sterling]
Competition: Ginsters
THE...
Published on Friday 3rd of February 2012 11:46:58 PM
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